january, 2019

tue15jan(jan 15)11:00 amsun14apr(apr 14)5:00 pmLa Belle Époque: Commercial Creativity in European Advertising(january 15) 11:00 am - (april 14) 5:00 pm

Time

January 15 (Tuesday) 11:00 am - April 14 (Sunday) 5:00 pm

Event Details

While La Belle Époque is used as the  popular term to describe the late 19th century to World War I, it is a style more than an era. The word encapsulates the flamboyant and wistful men and women who participated in the luxuries life offered. Elegant balls, new technologies, and racy goods were common trends on the streets of Paris. The daily lifestyle of La Belle Époque inspired artists, as it began to seep into their work. Jules Chéret was the first to display his work in the medium of poster advertising in the 1880’s. He is credited with inventing the vintage poster art form and was awarded the Légion d’Honneur by the French Government in 1890. His style and talent glamorized the industry in so far as he inspired and eventually employed many prominent artists who followed in his artform.

Today, original authentic vintage European advertising posters have come to be recognized as a highly collectible form of art, whether for pleasure or for investment purposes. World-renowned museums exhibit vintage posters and acquire them for permanent collections. Magnificent examples of such vintage poster collections may be found at the Louvre in Paris, the Metropolitan Museum of Art and the Museum of Modern Art in New York, and the Library of Congress in Washington, D.C. This collection of vintage posters, on generous loan from the private collection of Greg Bloch and Paulette Lloyd, continues in the Main Gallery through April 14.